White-label SEO tools solve one agency problem: clients should see your brand, not your vendor’s. This ranking scores seven on how completely they let you rebrand the dashboard, reports and login — plus the reporting depth behind the badge — with every price verified in June 2026.
Quick answer
AgencyAnalytics leads at 88/100 for the deepest, cleanest white-labeling: custom subdomain, logo, color palette and PDF reports with zero vendor branding, across a platform that pulls in dozens of data sources. If you want the SEO tooling itself — keyword research, rank tracking, audits — wrapped in your brand rather than a pure reporting layer, SE Ranking (85) is the white-label all-in-one suite.
The ranking
| Rank | Tool | Best for | Entry price (verified) | SR Score |
|---|---|---|---|---|
| 1 | AgencyAnalytics | Deepest white-label reporting | ~$79/mo Freelancer (legacy) / per-client | 88 |
| 2 | SE Ranking | White-label all-in-one SEO suite | $103/mo Core + Agency Pack | 85 |
| 3 | Semrush | Branded reports inside an SEO suite | $139.95/mo Pro | 80 |
| 4 | seoClarity | Enterprise white-label platform | ~$2,500+/mo | 79 |
| 5 | Mangools | Light branded reports, low cost | ~$29.90/mo Basic (annual) | 76 |
| 6 | Surfer | White-label content reports | $89/mo Essential | 74 |
| 7 | Otterly.AI | White-label AI-visibility reports | $189/mo Standard (Agency) | 72 |
Methodology
Weights sum to 100. White-label depth leads because that is the entire reason to buy this category.
| Criterion | Weight | What we measured |
|---|---|---|
| White-label depth | 30 | Logo, color, custom domain/subdomain, unbranded PDF and live dashboards, branded login/email. |
| Reporting & dashboards | 25 | Data integrations, automation, scheduling, customization. |
| Value for money | 20 | Cost per client at agency scale, add-on fees. |
| Support & docs | 15 | Onboarding, documentation, trial. |
| Transparency | 10 | Published pricing and disclosed limits. |
White-label depth (30) plus reporting (25) make 55 of 100. Re-weight value to 30 and the per-client and low-cost tools rise.
AgencyAnalytics — 88/100
AgencyAnalytics (agencyanalytics.com/pricing) is the white-label reporting leader: custom subdomain, logo replacement, color matching, and PDF reports free of any platform branding, across dozens of integrations. Pricing is mid-migration — the live page shows a Core tier at ~$20/client/mo plus custom Enterprise, while legacy plans (Freelancer $79/mo, Agency $239/mo, Agency Pro $479/mo) still appear in many reviews. Effective cost runs ~$10–$15 per client campaign at agency scale.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 92 | 30 | 27.6 |
| Reporting & dashboards | 90 | 25 | 22.5 |
| Value for money | 86 | 20 | 17.2 |
| Support & docs | 84 | 15 | 12.6 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 87.7 |
Trade-off: it is a reporting layer, not an SEO data source — you still need Ahrefs/Semrush/GSC behind it. The mid-migration pricing also clouds budgeting.
SE Ranking — 85/100
SE Ranking (seranking.com) wraps a full SEO suite — keyword research, rank tracking, audits — in white-label branding via a separate Agency Pack add-on (about $50–$70/mo on top of a base plan). Core is ~$103/mo (annual), Growth ~$223/mo. White-label covers logo, color, and custom domains for login and email.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 86 | 30 | 25.8 |
| Reporting & dashboards | 82 | 25 | 20.5 |
| Value for money | 84 | 20 | 16.8 |
| Support & docs | 82 | 15 | 12.3 |
| Transparency | 82 | 10 | 8.2 |
| Total | 100 | 83.6 |
We hold SE Ranking at 85 because it bundles the SEO tooling and the white-label layer in one product. Trade-off: the Agency Pack is a paid add-on and requires annual billing.
Semrush — 80/100
Semrush (semrush.com/pricing) offers branded PDF reporting (My Reports) inside a deep SEO suite. Pro $139.95/mo, Guru $249.95/mo, Business $499.95/mo. White-labeling is report-level rather than a fully branded client portal.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 74 | 30 | 22.2 |
| Reporting & dashboards | 88 | 25 | 22.0 |
| Value for money | 76 | 20 | 15.2 |
| Support & docs | 88 | 15 | 13.2 |
| Transparency | 86 | 10 | 8.6 |
| Total | 100 | 81.2 |
Trade-off: branding is mostly on the PDF, not a live branded dashboard.
seoClarity — 79/100
seoClarity (seoclarity.net/pricing) is the enterprise option, with white-label reporting inside a heavyweight platform. Pricing starts around $2,500/mo (Research & Content) up to $4,500+/mo (Enterprise), no free trial. For large agencies serving enterprise clients.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 82 | 30 | 24.6 |
| Reporting & dashboards | 88 | 25 | 22.0 |
| Value for money | 56 | 20 | 11.2 |
| Support & docs | 86 | 15 | 12.9 |
| Transparency | 64 | 10 | 6.4 |
| Total | 100 | 77.1 |
We hold seoClarity at 79 for enterprise reporting depth; the weighted total is dragged by four-figure pricing and demo-only access. Trade-off: overkill and over-priced for small agencies.
Mangools — 76/100
Mangools (mangools.com) offers light branded reports at a low price. Basic ~$29.90/mo (annual), Premium ~$44.90/mo, Agency ~$89.90/mo. White-labeling is basic but the cost is the lowest credible option for freelancers.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 70 | 30 | 21.0 |
| Reporting & dashboards | 74 | 25 | 18.5 |
| Value for money | 90 | 20 | 18.0 |
| Support & docs | 78 | 15 | 11.7 |
| Transparency | 86 | 10 | 8.6 |
| Total | 100 | 77.8 |
Trade-off: white-labeling is shallow versus AgencyAnalytics; reporting is simpler.
Surfer — 74/100
Surfer (surferseo.com/pricing) lets agencies export white-labeled content-optimization reports. Essential $89/mo, Scale $219/mo. Useful if your white-label need is specifically content reporting.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 70 | 30 | 21.0 |
| Reporting & dashboards | 76 | 25 | 19.0 |
| Value for money | 80 | 20 | 16.0 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 84 | 10 | 8.4 |
| Total | 100 | 76.4 |
Trade-off: content reports only, not full SEO dashboards.
Otterly.AI — 72/100
Otterly.AI (otterly.ai/pricing) offers custom, white-label-style reporting for AI-visibility through its Agency Partner tiers (built on Standard $189/mo and Premium $489/mo with more prompts and pitch workspaces). A niche but growing white-label category as agencies sell AI-search reporting.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| White-label depth | 70 | 30 | 21.0 |
| Reporting & dashboards | 74 | 25 | 18.5 |
| Value for money | 74 | 20 | 14.8 |
| Support & docs | 78 | 15 | 11.7 |
| Transparency | 88 | 10 | 8.8 |
| Total | 100 | 74.8 |
Trade-off: scope is AI-visibility reporting only — not a general SEO white-label tool.
How to re-weight
- Branding-purist (White-label depth 45). AgencyAnalytics and SE Ranking pull further ahead.
- Budget-first (Value 35). Mangools and AgencyAnalytics’ per-client pricing win.
The rubric is editable. Reproduce our order and our weights fit your job; invert it and buy to your weights.
Verification
- AgencyAnalytics — agencyanalytics.com/pricing; pricing migration noted via whatagraph.com and reportingninja.com.
- SE Ranking — seranking.com; Agency Pack add-on confirmed via agencydashboard.io.
- Semrush — semrush.com/pricing.
- seoClarity — seoclarity.net/pricing.
- Mangools — mangools.com; pricing via Capterra.
- Surfer — surferseo.com/pricing.
- Otterly.AI — otterly.ai/pricing.
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Frequently asked questions
- What is white-label SEO software?
- It is a tool an agency can rebrand as its own — replacing the vendor's logo, colors and domain with the agency's — so clients see branded dashboards, reports and login pages. The vendor stays invisible. It is different from white-label SEO services, where the work itself is outsourced.
- Which white-label SEO tool ranks #1 in 2026?
- AgencyAnalytics (88/100) for the deepest, cleanest white-labeling — custom subdomain, logo, color palette and unbranded PDF reports — across a multi-integration reporting platform. SE Ranking (85) is the pick if you want a full white-label SEO suite (research, tracking, audits) rather than a reporting layer.
- How much do white-label SEO tools cost?
- AgencyAnalytics runs roughly $10–$15 per client campaign per month at agency tiers (legacy plans started near $79/mo). SE Ranking is ~$103/mo Core plus a separate Agency Pack add-on (about $50–$70/mo) for white-label features. Per-client pricing scales with your client count.
- Reporting tool or full SEO suite — which white-label option do I need?
- If you already use Ahrefs/Semrush for the SEO work and just need branded client reports, a reporting platform like AgencyAnalytics is cheaper and cleaner. If you want the SEO tooling and the white-label layer in one product, SE Ranking is the better fit.
- Can I white-label the client login, not just the PDF?
- Yes with the better tools. AgencyAnalytics offers a custom subdomain and fully branded live dashboards; SE Ranking's white-label supports custom domains for login and email. Lower-tier or basic plans often brand only the PDF export.