A GEO analytics tool is the reporting layer over AI-answer visibility — dashboards, trends, share-of-voice, sentiment and competitive context. This ranking scores eight tools on analytics depth first, against a published 100-point rubric, with every price verified June 2026.
Quick answer
Profound wins at 88/100 for the deepest analytics in the category: conversation-level data, crawler analytics, source and citation breakdowns, and competitor benchmarking across seven engines. If your job is executive ROI reporting, AthenaHQ (80) is built around measuring generative-AI return. For strong analytics at the best price, Peec AI (85) delivers benchmarking and trend reporting for $95/mo. Teams that need data in their own BI stack should weigh Knowatoa (74) for its API and Looker Studio integration.
The ranking
| Rank | Tool | Best for | API/BI export? | Entry price | SR Score |
|---|---|---|---|---|---|
| 1 | Profound | Deepest analytics + reporting | Yes (API) | $399/mo | 88 |
| 2 | Peec AI | Value analytics + benchmarking | Yes | $95/mo | 85 |
| 3 | Semrush | Analytics inside SEO stack | Yes | $99/mo add-on (+base) | 83 |
| 4 | AthenaHQ | Executive ROI reporting | Yes (API) | $295/mo | 80 |
| 5 | Otterly.AI | Brand Visibility Index, value | Limited | $29/mo Lite | 79 |
| 6 | Goodie AI | Multi-model analytics | Yes | $495/mo Pro | 77 |
| 7 | Conductor | Enterprise analytics workflow | Yes | Quote-based | 76 |
| 8 | Knowatoa | API + Looker Studio | Yes (API/Looker) | $59/mo Starter | 74 |
Methodology
Weights sum to 100. Each tool scored 0–100 per criterion; weighted average is the SR Score.
| Criterion | Weight | What we measured |
|---|---|---|
| Analytics depth & reporting | 30 | Dashboards, share-of-voice, sentiment trends, competitor benchmarking, source/citation breakdown, historical depth, exports, API/BI integration. |
| Data accuracy & evidence | 25 | Sampling method, citation precision, sample size, freshness. |
| Value for money | 20 | Entry price for the analytics capability, caps, seat policy. |
| Support & docs | 15 | Onboarding, docs, trial. |
| Transparency | 10 | Published pricing, disclosed limits. |
Analytics depth carries 30 because reporting and competitive context are the deliverable. A tool with accurate detection but no trends or benchmarking is a tracker, not an analytics platform — it scores lower here.
Profound — 88/100
Profound (tryprofound.com) is the analytics depth leader. Beyond visibility, it surfaces conversation-level data, crawler analytics, source and citation breakdowns, sentiment and competitor benchmarking across seven engines, with API access for internal dashboards. Sales-led, $399 functional tier, full suite custom.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 94 | 30 | 28.2 |
| Data accuracy & evidence | 92 | 25 | 23.0 |
| Value for money | 70 | 20 | 14.0 |
| Support & docs | 84 | 15 | 12.6 |
| Transparency | 66 | 10 | 6.6 |
| Total | 100 | 84.4 |
Trade-off: the richest analytics, the steepest standalone price, and no self-serve trial.
Peec AI — 85/100
Peec AI (peec.ai) pairs strong analytics — visibility, ranking position, sentiment, competitor benchmarking, used-vs-cited breakdown — with the best price in the category, $95/mo, unlimited users. The value choice for trend and share-of-voice reporting.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 84 | 30 | 25.2 |
| Data accuracy & evidence | 86 | 25 | 21.5 |
| Value for money | 92 | 20 | 18.4 |
| Support & docs | 82 | 15 | 12.3 |
| Transparency | 88 | 10 | 8.8 |
| Total | 100 | 86.2 |
Trade-off: analytics are strong but less deep than Profound’s conversation-level data.
Semrush — 83/100
Semrush (semrush.com) puts AI visibility analytics inside a full SEO reporting stack ($99/mo toolkit add-on), so AI trends sit next to keyword and traffic data with shared exports and API. Best for teams already reporting in Semrush.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 84 | 30 | 25.2 |
| Data accuracy & evidence | 84 | 25 | 21.0 |
| Value for money | 78 | 20 | 15.6 |
| Support & docs | 88 | 15 | 13.2 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 82.8 |
Trade-off: assumes a base Semrush subscription.
AthenaHQ — 80/100
AthenaHQ (athenahq.ai) is built around measuring generative-AI ROI — analytics framed for executive reporting across eight platforms, with API access. Self-Serve $295/mo (credits, one country), Enterprise from $2,000+.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 84 | 30 | 25.2 |
| Data accuracy & evidence | 80 | 25 | 20.0 |
| Value for money | 72 | 20 | 14.4 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 79.4 |
Trade-off: credit burn complicates cost forecasting; single-country on Self-Serve.
Otterly.AI — 79/100
Otterly.AI (otterly.ai) offers a Brand Visibility Index, Brand Reports and citation analysis across six engines from $29/mo, with a 14-day trial. Good entry-level analytics; BI export is limited versus the enterprise tools.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 78 | 30 | 23.4 |
| Data accuracy & evidence | 80 | 25 | 20.0 |
| Value for money | 88 | 20 | 17.6 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 90 | 10 | 9.0 |
| Total | 100 | 82.0 |
Trade-off: analytics are solid but shallower; deeper exports need higher tiers.
Goodie AI — 77/100
Goodie AI (higoodie.com) delivers analytics across the widest model set (11+) — Pro $495/mo (annual), 30K responses analyzed, 500K citations, with API. Strong multi-model competitive analytics; priced with the enterprise suites.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 84 | 30 | 25.2 |
| Data accuracy & evidence | 82 | 25 | 20.5 |
| Value for money | 64 | 20 | 12.8 |
| Support & docs | 78 | 15 | 11.7 |
| Transparency | 72 | 10 | 7.2 |
| Total | 100 | 77.4 |
Trade-off: the $495 floor is the cost of model breadth.
Conductor — 76/100
Conductor (conductor.com) folds AI search analytics into an enterprise content-and-intelligence platform with deep reporting and unlimited user licenses. Quote-based; benchmarks span roughly $26,800 to $500,000+ annually.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 86 | 30 | 25.8 |
| Data accuracy & evidence | 82 | 25 | 20.5 |
| Value for money | 58 | 20 | 11.6 |
| Support & docs | 88 | 15 | 13.2 |
| Transparency | 60 | 10 | 6.0 |
| Total | 100 | 77.1 |
Trade-off: enterprise economics; no public pricing.
Knowatoa — 74/100
Knowatoa (rankability.com review) is the BI-integration pick at the low end: API access and Looker Studio integration on Growth ($199/mo) and above, across seven platforms. Starter $59/mo (30 questions), Enterprise $499/mo. Commercial-query focus (BISCUIT).
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Analytics depth & reporting | 78 | 30 | 23.4 |
| Data accuracy & evidence | 72 | 25 | 18.0 |
| Value for money | 78 | 20 | 15.6 |
| Support & docs | 72 | 15 | 10.8 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 75.6 |
Trade-off: Looker/API needs the Growth tier; tight question caps at Starter.
How to re-weight
- Reporting-depth-first (Analytics 40). Profound or Conductor leads.
- Value-first (Value 35). Peec AI or Otterly.AI takes #1.
- BI-integration-first (weight API/Looker heavily). Knowatoa and Semrush climb.
Verification
- Profound — tryprofound.com.
- Peec AI — peec.ai/pricing.
- Semrush — semrush.com/kb/1493-ai-visibility-toolkit.
- AthenaHQ — athenahq.ai/plans; ROI framing via getmint.ai review.
- Otterly.AI — otterly.ai/pricing.
- Goodie AI — higoodie.com/pricing.
- Conductor — conductor.com.
- Knowatoa — API/Looker and pricing via rankability.com.
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Frequently asked questions
- What is a GEO analytics tool?
- It is the analytics layer over generative engine optimization: dashboards, share-of-voice, sentiment trends, competitor benchmarking, source and citation breakdowns, historical data and exportable reporting for how your brand performs inside AI answers. Where a basic tracker tells you if you appear, a GEO analytics tool tells you the trend, the why, and the competitive context.
- Which GEO analytics tool is best in 2026?
- Profound (88/100) for the deepest data and reporting across seven engines, including conversation-level and crawler analytics. AthenaHQ (80) is purpose-built for executive ROI reporting; Peec AI (85) delivers strong analytics and benchmarking at the best price.
- Do GEO analytics tools integrate with BI dashboards?
- Some do. Knowatoa offers API access and Looker Studio integration on higher tiers; Semrush, Profound and AthenaHQ support API access or exports for internal dashboards. If you need data piped into your own BI stack, confirm API/Looker support before buying.
- How much do GEO analytics tools cost?
- From $29/mo (Otterly.AI Lite) to $399/mo (Profound's functional tier), with AthenaHQ at $295/mo and Knowatoa from $59/mo. Enterprise analytics (Conductor) is quote-based. Historical depth and reporting features usually sit on the higher tiers.
- How was this ranking weighted?
- A 100-point rubric: Analytics depth & reporting 30, Data accuracy & evidence 25, Value for money 20, Support & docs 15, Transparency 10. Analytics depth leads because reporting, trends and competitive context are the point of an analytics tool, not just raw detection.