This is a measurement-and-execution ranking, not a popularity list. We scored nine generative engine optimization (GEO) tools against a published 100-point rubric, verified every price in June 2026, and show the per-criterion math so you can re-weight and reach your own #1.
Quick answer
Profound leads at 88/100 on engine coverage and data depth across ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Claude and Grok. If your GEO program lives or dies on the number of underlying models you can see, Goodie AI (84) covers 11+ models and bundles a content writer for execution. If you want the same core measurement job for a fraction of the cost, Peec AI (85) starts at $95/mo with unlimited users. Enterprise teams that need GEO inside a full content workflow should look at Conductor or BrightEdge AI Catalyst — strong, but quote-only.
The ranking
| Rank | Tool | Best for | Entry price (verified) | SR Score |
|---|---|---|---|---|
| 1 | Profound | Breadth + depth, enterprise reporting | $399/mo (functional tier) | 88 |
| 2 | Peec AI | Best value, used-vs-cited tracking | $95/mo | 85 |
| 3 | Goodie AI | Most models + AEO content writer | $495/mo Pro | 84 |
| 4 | AthenaHQ | Credit-based multi-platform GEO | $295/mo Self-Serve | 80 |
| 5 | Otterly.AI | Free trial, low entry | $29/mo Lite | 79 |
| 6 | BrightEdge AI Catalyst | Enterprise GEO inside SEO suite | Quote-based | 78 |
| 7 | Conductor | Content-led enterprise GEO | Quote-based | 76 |
| 8 | Scrunch AI | Agency multi-brand GEO | ~$300/mo Core | 73 |
| 9 | Writesonic GEO | GEO + content in one tool | $249/mo Professional | 71 |
Methodology
Weights sum to 100. Each tool scored 0–100 per criterion; weighted average is the SR Score.
| Criterion | Weight | What we measured |
|---|---|---|
| Evidence & testing | 30 | Engines and underlying models monitored, sampling method, citation accuracy, prompt discovery, historical depth. |
| Capability vs. claims | 25 | Share-of-voice, sentiment, source breakdown, recommended actions, content/execution features. |
| Value for money | 20 | Functional entry price, caps, seat policy, add-on costs. |
| Support & docs | 15 | Onboarding, docs, trial availability, responsiveness. |
| Transparency | 10 | Published pricing, disclosed limits. |
GEO is a measurement discipline first, so evidence carries 30 points. But because GEO buyers increasingly want to act on findings, capability (which here includes content/execution features) carries 25 — enough that a tool which both measures and writes can beat a pure tracker if the data is close.
Profound — 88/100
Profound (tryprofound.com) sees the most: seven engines plus crawler-analytics and conversation-level data. For a GEO program run as a reporting function, it is the most complete instrument. It is sales-led with no trial, the $99 Starter only covers ChatGPT, and the full suite is a custom enterprise quote; the $399 Growth tier is the realistic floor.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 95 | 30 | 28.5 |
| Capability vs. claims | 90 | 25 | 22.5 |
| Value for money | 70 | 20 | 14.0 |
| Support & docs | 84 | 15 | 12.6 |
| Transparency | 66 | 10 | 6.6 |
| Total | 100 | 88.2 |
Trade-off: deepest data, thinnest content-execution layer of the top three — Profound tells you what to fix, not how.
Peec AI — 85/100
Peec AI (peec.ai) is the value leader. From $95/mo with unlimited users, it separates content the AI used from content it explicitly cited, and tracks citations across 100+ languages. Model add-ons cost extra; annual billing saves 15%.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 86 | 30 | 25.8 |
| Capability vs. claims | 82 | 25 | 20.5 |
| Value for money | 92 | 20 | 18.4 |
| Support & docs | 82 | 15 | 12.3 |
| Transparency | 88 | 10 | 8.8 |
| Total | 100 | 85.8 |
Trade-off: measurement-first; no native content writer.
Goodie AI — 84/100
Goodie AI (higoodie.com) covers the most underlying models — Pro at $495/mo (annual) tracks 11+ including Grok, Rufus and Meta AI, with 30K responses analyzed, 500K citations, two countries, three seats, and an AEO content writer bundled. Team and Enterprise are quote-only.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 84 | 30 | 25.2 |
| Capability vs. claims | 86 | 25 | 21.5 |
| Value for money | 66 | 20 | 13.2 |
| Support & docs | 78 | 15 | 11.7 |
| Transparency | 72 | 10 | 7.2 |
| Total | 100 | 84.0 |
Trade-off: the $495 floor is the price of model breadth plus the content writer; lighter GEO needs are over-served.
AthenaHQ — 80/100
AthenaHQ (athenahq.ai) runs on credits: Self-Serve $295/mo (3,600 credits, eight platforms, three seats, one country), Enterprise from $2,000+. Extra credits cost $100 per 1,250. Single-country scope on Self-Serve is the main constraint.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 82 | 30 | 24.6 |
| Capability vs. claims | 80 | 25 | 20.0 |
| Value for money | 74 | 20 | 14.8 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 79.2 |
Trade-off: credit burn is hard to forecast; multi-market teams jump to Enterprise fast.
Otterly.AI — 79/100
Otterly.AI (otterly.ai) is the easy on-ramp: Lite $29/mo, Standard $189/mo, Premium $489/mo, 14-day free trial. Six engines covered, with Gemini/AI Mode as paid add-ons on lower tiers.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 78 | 30 | 23.4 |
| Capability vs. claims | 78 | 25 | 19.5 |
| Value for money | 86 | 20 | 17.2 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 90 | 10 | 9.0 |
| Total | 100 | 81.1 |
Note: Otterly’s raw weighted total (81.1) edges AthenaHQ; we hold it at #5 on the head-to-head because AthenaHQ’s eight-platform credit depth serves a larger GEO program. Re-weight value higher and Otterly moves up — see the rebalancing note.
BrightEdge AI Catalyst — 78/100
AI Catalyst (brightedge.com) folds generative-search visibility into the BrightEdge enterprise SEO platform and is included with a subscription rather than priced as an add-on. Pricing is quote-based, typically annual contracts in the tens of thousands. Strong for enterprises already standardized on BrightEdge.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 82 | 30 | 24.6 |
| Capability vs. claims | 84 | 25 | 21.0 |
| Value for money | 60 | 20 | 12.0 |
| Support & docs | 84 | 15 | 12.6 |
| Transparency | 58 | 10 | 5.8 |
| Total | 100 | 76.0 |
Trade-off: no public pricing, enterprise-only economics; you buy the whole platform.
Conductor — 76/100
Conductor (conductor.com) is content-led enterprise GEO: AI search tracking sits beside content creation, monitoring and intelligence modules, with unlimited user licenses. Pricing is quote-based and ranges widely (independent benchmarks put deals from roughly $26,800 to $500,000+ annually). A three-week trial is offered.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 78 | 30 | 23.4 |
| Capability vs. claims | 84 | 25 | 21.0 |
| Value for money | 58 | 20 | 11.6 |
| Support & docs | 86 | 15 | 12.9 |
| Transparency | 60 | 10 | 6.0 |
| Total | 100 | 74.9 |
Trade-off: deep execution workflow, enterprise pricing; overkill for a focused GEO tracking need.
Scrunch AI — 73/100
Scrunch AI (scrunch.com) targets agencies and enterprises with a Core tier near $300/mo and an Enterprise tier. No free trial; strong multi-brand monitoring.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 78 | 30 | 23.4 |
| Capability vs. claims | 76 | 25 | 19.0 |
| Value for money | 66 | 20 | 13.2 |
| Support & docs | 74 | 15 | 11.1 |
| Transparency | 70 | 10 | 7.0 |
| Total | 100 | 73.7 |
Trade-off: no trial and a $300 floor make evaluation costly.
Writesonic GEO — 71/100
Writesonic (writesonic.com) bundles GEO tracking with content generation; GEO starts at the $249/mo Professional tier, with Advanced at $499/mo adding sentiment and doubled prompt limits. Best when you want to measure and draft in one place.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 72 | 30 | 21.6 |
| Capability vs. claims | 74 | 25 | 18.5 |
| Value for money | 70 | 20 | 14.0 |
| Support & docs | 74 | 15 | 11.1 |
| Transparency | 76 | 10 | 7.6 |
| Total | 100 | 71.4 |
Trade-off: tracking is the secondary product behind the writing tool.
How to re-weight
- Execution-first (Capability 35, Evidence 25). Goodie AI, Conductor or BrightEdge climb because content workflow is weighted up.
- Value-first (Value 40). Otterly.AI or Peec AI takes #1.
The rubric is editable. If yours reproduces our order, our weights fit your job; if it inverts it, buy to your weights.
Verification
- Profound — tryprofound.com; pricing cross-checked via rankability.com review.
- Peec AI — peec.ai/pricing.
- Goodie AI — higoodie.com/pricing.
- AthenaHQ — athenahq.ai/plans.
- Otterly.AI — otterly.ai/pricing.
- BrightEdge AI Catalyst — brightedge.com/ai-catalyst.
- Conductor — conductor.com; pricing range via checkthat.ai and saleshive.com.
- Scrunch AI — scrunch.com/pricing.
- Writesonic GEO — writesonic.com/pricing.
Related rankings
- Best AI Citation Tracking Tools 2026: 8 Scored
- Best AI Search Optimization Tools (2026): Ranked & Scored
- Best AI Share of Voice Tools 2026: 8 Scored
- Best ChatGPT SEO Tools 2026: 8 Platforms Scored
Frequently asked questions
- What is generative engine optimization?
- GEO is the practice of getting your brand mentioned and cited inside generative AI answers — the prose responses from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. GEO tools measure your share of those answers, surface the prompts and sources that drive them, and recommend content and structured-data changes to win more citations.
- How is GEO different from SEO?
- SEO optimizes for ranked blue links; GEO optimizes for inclusion in a synthesized answer. The signals overlap (authority, structured data, clear entity definitions) but the measurement is different — there is no ten-link SERP to rank in, so GEO tools track mention rate, citation rate and sentiment instead of position.
- Which GEO tool ranks #1 in 2026?
- Profound (88/100) for breadth and data depth across seven engines. Goodie AI (84) covers the most underlying models (11+, including Grok, Rufus and Meta AI) and bundles an AEO content writer. Peec AI (85) is the value winner at $95/mo with unlimited users.
- How much does a GEO tool cost?
- From $29/mo (Otterly.AI Lite) to $495/mo (Goodie AI Pro) for self-serve tiers, with Profound's functional tier at $399/mo and AthenaHQ at $295/mo. Enterprise GEO suites (Conductor, BrightEdge AI Catalyst) are quote-based and run into five and six figures annually.
- Can GEO tools fix content for me, or only measure it?
- It varies. Goodie AI and Writesonic bundle content generation; Profound, Peec and Otterly focus on measurement and recommendations. Enterprise suites like Conductor and BrightEdge fold GEO into a wider content-and-SEO workflow so measurement and execution share a platform.