ChatGPT is the largest AI answer surface most brands face, so it earns its own measurement question: when someone asks ChatGPT about your category, do you show up? This ranking scores eight tools on how well they answer that, with every price verified in June 2026 and the per-criterion math shown so you can re-weight and reach your own #1.
Quick answer
Profound leads at 87/100 on ChatGPT and SearchGPT data depth — it reads conversation-level patterns and crawler logs, not just prompt samples. If you want the same core job at a fraction of the price, Peec AI (84) starts at $95/mo with unlimited users and separates content ChatGPT used from content it explicitly cited. If you would rather not run a standalone tool, Semrush (82) tracks ChatGPT inside its AI Toolkit add-on alongside your existing SEO work.
The ranking
| Rank | Tool | Best for | Entry price (verified) | SR Score |
|---|---|---|---|---|
| 1 | Profound | Deepest ChatGPT + SearchGPT data | Enterprise quote | 87 |
| 2 | Peec AI | Best value, used-vs-cited tracking | $95/mo | 84 |
| 3 | Semrush AI Toolkit | ChatGPT tracking inside an SEO suite | $99/mo add-on | 82 |
| 4 | AthenaHQ | Credit-based multi-platform GEO | $295/mo Starter | 80 |
| 5 | Otterly.AI | Low entry, free trial | $29/mo Lite | 79 |
| 6 | Scrunch AI | Agency multi-brand ChatGPT tracking | $250/mo Core | 75 |
| 7 | Writesonic GEO | ChatGPT tracking + content drafting | $249/mo Professional | 72 |
| 8 | HubSpot AEO Grader | Free ChatGPT visibility check | Free | 68 |
Methodology
Weights sum to 100. Each tool scored 0–100 per criterion; the weighted average is the SR Score.
| Criterion | Weight | What we measured |
|---|---|---|
| Evidence & testing | 30 | ChatGPT and SearchGPT coverage, sampling method, citation accuracy, prompt discovery, historical depth. |
| Capability vs. claims | 25 | Share-of-voice, sentiment, source breakdown, recommended actions, content features. |
| Value for money | 20 | Functional entry price, prompt caps, seat policy, add-on costs. |
| Support & docs | 15 | Onboarding, documentation, trial availability. |
| Transparency | 10 | Published pricing, disclosed limits. |
Evidence carries 30 points because ChatGPT SEO is a measurement discipline first — the data has to be right before recommendations matter. Re-weight value to 30 and the cheaper tools climb.
Profound — 87/100
Profound (tryprofound.com) is the most complete ChatGPT instrument. It reads ChatGPT and SearchGPT at conversation level, layers in crawler-analytics, and processes millions of citations. The catch in 2026: Profound has moved to enterprise-quote-only pricing — the old $99 Starter and $399 Growth tiers are gone, and there is no self-serve tier or free trial.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 95 | 30 | 28.5 |
| Capability vs. claims | 90 | 25 | 22.5 |
| Value for money | 64 | 20 | 12.8 |
| Support & docs | 86 | 15 | 12.9 |
| Transparency | 60 | 10 | 6.0 |
| Total | 100 | 82.7 |
We hold Profound at 87 on the head-to-head for data depth no rival matches; the weighted total understates it because enterprise-only pricing tanks transparency and value. Trade-off: best data, worst access — there is no way in under a procurement cycle.
Peec AI — 84/100
Peec AI (peec.ai/pricing) is the value leader. Starter is $95/mo with 50 prompts, three AI models including ChatGPT, unlimited users and daily tracking; Pro is $245/mo (150 prompts, two projects). Extra models are add-ons (+$30/mo on Starter). It usefully separates content ChatGPT used from content it explicitly cited.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 85 | 30 | 25.5 |
| Capability vs. claims | 82 | 25 | 20.5 |
| Value for money | 90 | 20 | 18.0 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 88 | 10 | 8.8 |
| Total | 100 | 84.8 |
Trade-off: 50 prompts on Starter is tight; serious tracking needs Pro or model add-ons.
Semrush AI Toolkit — 82/100
Semrush (semrush.com) sells ChatGPT tracking as a $99/mo-per-domain AI Toolkit add-on layered on a Pro ($139.95/mo), Guru ($249.95/mo) or Business ($499.95/mo) base. The pull is integration: ChatGPT visibility sits beside keyword research, audits and rank tracking, so measurement and execution share a platform.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 80 | 30 | 24.0 |
| Capability vs. claims | 84 | 25 | 21.0 |
| Value for money | 76 | 20 | 15.2 |
| Support & docs | 88 | 15 | 13.2 |
| Transparency | 86 | 10 | 8.6 |
| Total | 100 | 82.0 |
Trade-off: the AI Toolkit needs a paid Semrush base under it, so the true entry cost is $139.95 + $99/mo.
AthenaHQ — 80/100
AthenaHQ (athenahq.ai/plans) runs on credits: the Starter plan is $295/mo for 3,600 credits and unlocks all eight-plus platforms including ChatGPT, with a $95 introductory first month. Enterprise starts at $2,000+/mo. Founded by ex-Google Search and DeepMind staff, it leans into prompt analytics and competitor benchmarking.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 82 | 30 | 24.6 |
| Capability vs. claims | 80 | 25 | 20.0 |
| Value for money | 74 | 20 | 14.8 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 79.2 |
Trade-off: credit burn is hard to forecast across heavy ChatGPT querying.
Otterly.AI — 79/100
Otterly.AI (otterly.ai/pricing) is the easy on-ramp: Lite $29/mo (15 prompts, ChatGPT included), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Pro $989/mo (1,000 prompts), with a free trial. Its GEO Audit checks 25+ on-page factors from the Standard plan up.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 78 | 30 | 23.4 |
| Capability vs. claims | 76 | 25 | 19.0 |
| Value for money | 86 | 20 | 17.2 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 90 | 10 | 9.0 |
| Total | 100 | 80.6 |
Trade-off: 15 prompts on Lite is a teaser; real coverage starts at Standard.
Scrunch AI — 75/100
Scrunch AI (scrunch.com/pricing) targets agencies tracking ChatGPT across many brands: Core is $250/mo, Agency Core $500/mo (250 prompts, three brand workspaces). A free trial exists.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 78 | 30 | 23.4 |
| Capability vs. claims | 76 | 25 | 19.0 |
| Value for money | 70 | 20 | 14.0 |
| Support & docs | 74 | 15 | 11.1 |
| Transparency | 76 | 10 | 7.6 |
| Total | 100 | 75.1 |
Trade-off: priced for multi-brand agencies, so a single-brand team over-pays.
Writesonic GEO — 72/100
Writesonic (writesonic.com/pricing) bundles ChatGPT tracking with content generation from the $249/mo Professional tier; Advanced ($499/mo) adds sentiment. Best if you want to measure and draft in one tool.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 72 | 30 | 21.6 |
| Capability vs. claims | 74 | 25 | 18.5 |
| Value for money | 70 | 20 | 14.0 |
| Support & docs | 74 | 15 | 11.1 |
| Transparency | 76 | 10 | 7.6 |
| Total | 100 | 72.8 |
Trade-off: tracking is secondary to the writing product.
HubSpot AEO Grader — 68/100
HubSpot’s free AEO Grader (hubspot.com/aeo-grader) gives a ChatGPT visibility score, prompt tracking, citation analysis and prioritized recommendations across ChatGPT, Gemini and Perplexity. It is a free funnel into HubSpot, not a full tracker, but it is the best zero-cost way to take a first reading.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| Evidence & testing | 64 | 30 | 19.2 |
| Capability vs. claims | 62 | 25 | 15.5 |
| Value for money | 95 | 20 | 19.0 |
| Support & docs | 66 | 15 | 9.9 |
| Transparency | 80 | 10 | 8.0 |
| Total | 100 | 71.6 |
We hold it at #8 despite a high weighted total: as a free grader it lacks the historical depth and prompt control a paid program needs. Trade-off: great for a first look, not for ongoing measurement.
How to re-weight
- Value-first (Value 35). Otterly.AI Lite or HubSpot’s free grader rises sharply.
- Execution-first (Capability 35). Semrush or Writesonic climbs because content workflow weighs up.
The rubric is editable. If yours reproduces our order, our weights fit your job; if it inverts it, buy to your weights.
Verification
- Profound — tryprofound.com; enterprise-only pricing confirmed via tryprofound.com/pricing and Trakkr review.
- Peec AI — peec.ai/pricing.
- Semrush AI Toolkit — semrush.com/pricing; $99/mo add-on confirmed via demandsage.com.
- AthenaHQ — athenahq.ai/plans.
- Otterly.AI — otterly.ai/pricing.
- Scrunch AI — scrunch.com/pricing.
- Writesonic GEO — writesonic.com/pricing.
- HubSpot AEO Grader — hubspot.com/aeo-grader.
Related rankings
- Best AI Citation Tracking Tools 2026: 8 Scored
- Best AI Search Optimization Tools (2026): Ranked & Scored
- Best AI Share of Voice Tools 2026: 8 Scored
- Best ChatGPT Visibility Tools (2026): Ranked & Scored
Frequently asked questions
- What is a ChatGPT SEO tool?
- It is software that measures how often ChatGPT and SearchGPT mention or cite your brand in their answers, surfaces the prompts and source pages that drive those mentions, and recommends content and structured-data changes to win more of them. ChatGPT has no ranked blue links, so these tools track mention rate, citation rate and sentiment instead of position.
- Can you actually do SEO for ChatGPT?
- Partly. ChatGPT pulls from its training data and, in SearchGPT mode, from a live Bing-powered index. You cannot directly edit either, but you can improve the signals both rely on: clear entity definitions, structured data, third-party citations, and authoritative coverage. ChatGPT SEO tools measure those signals and your resulting share of answers.
- Which ChatGPT SEO tool ranks #1 in 2026?
- Profound (87/100) for the deepest ChatGPT and SearchGPT data, including conversation-level analytics and crawler logs. Peec AI (84) is the value winner at $95/mo. Semrush (82) folds ChatGPT tracking into a full SEO platform via its AI Toolkit add-on.
- How much do ChatGPT SEO tools cost?
- From $29/mo (Otterly.AI Lite, ChatGPT included) to enterprise quotes. Peec AI starts at $95/mo, Otterly Standard at $189/mo, Semrush's AI Toolkit is a $99/mo add-on, and Profound is now enterprise-quote only.
- Is tracking ChatGPT separately from other AI engines worth it?
- ChatGPT is the single largest consumer AI assistant, so it deserves dedicated attention, but its answers share signals with Perplexity, Gemini and AI Overviews. Most teams track ChatGPT inside a multi-engine tool rather than buying a ChatGPT-only product.