ChatGPT is the largest AI answer surface, so this ranking scores tools on one job: how accurately they sample and report your brand’s presence inside ChatGPT. Eight tools, a published 100-point rubric, every price verified June 2026, and the per-criterion math so you can recompute.
Quick answer
Profound wins at 88/100 on ChatGPT data depth and sampling. It is also the rare tool with a ChatGPT-only entry plan: the $99 Starter monitors ChatGPT exclusively, which makes it a clean on-ramp if ChatGPT is the only surface you care about — though the multi-engine tier is $399/mo. For the same job at lower cost across more engines, Peec AI (85) is $95/mo with unlimited users. To trial free, Otterly.AI (82) starts at $29/mo.
The ranking
| Rank | Tool | Best for | ChatGPT-only plan? | Entry price | SR Score |
|---|---|---|---|---|---|
| 1 | Profound | Deepest ChatGPT data | Yes ($99 Starter) | $99/mo (ChatGPT-only) | 88 |
| 2 | Peec AI | Best value, citation detail | No | $95/mo | 85 |
| 3 | Otterly.AI | Cheapest start, free trial | No | $29/mo Lite | 82 |
| 4 | Semrush | Existing Semrush teams | No | $99/mo add-on | 81 |
| 5 | AthenaHQ | Credit-based multi-platform | No | $295/mo | 79 |
| 6 | Scrunch AI | Agency multi-brand | No | ~$300/mo | 74 |
| 7 | Rank Prompt | Low-cost credit model | No | $29/mo Starter | 73 |
| 8 | Knowatoa | Commercial-query checks | No | $59/mo Starter | 72 |
Methodology
Weights sum to 100. Each tool scored 0–100 per criterion; weighted average is the SR Score.
| Criterion | Weight | What we measured |
|---|---|---|
| ChatGPT coverage & sampling | 30 | Sampling method (live UI vs. API), prompt-volume caps, mention and citation capture, sentiment, share of voice on ChatGPT specifically. |
| Evidence & accuracy | 25 | Citation precision, competitor breakdown, historical depth, prompt discovery. |
| Value for money | 20 | Entry price, caps, seat policy, add-ons. |
| Support & docs | 15 | Onboarding, docs, trial. |
| Transparency | 10 | Published pricing, disclosed limits. |
Sampling carries 30 because ChatGPT answers vary by session, browsing state and model version; a tool that samples poorly reports noise. We rewarded live-UI sampling over pure API inference.
Profound — 88/100
Profound (tryprofound.com) has the deepest ChatGPT instrumentation in the field, with conversation-level analytics and crawler data. Its pricing structure is unusually ChatGPT-centric: the $99 Starter monitors ChatGPT only, the $399 Growth adds Perplexity and Google AI Overviews, and the full seven-engine suite is a custom enterprise quote. Sales-led, no free trial.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 94 | 30 | 28.2 |
| Evidence & accuracy | 90 | 25 | 22.5 |
| Value for money | 74 | 20 | 14.8 |
| Support & docs | 84 | 15 | 12.6 |
| Transparency | 68 | 10 | 6.8 |
| Total | 100 | 84.9 |
Trade-off: the ChatGPT-only Starter is a genuine value at $99, but you must talk to sales and there is no trial.
Peec AI — 85/100
Peec AI (peec.ai) tracks ChatGPT with a strong used-vs-cited distinction and live-UI sampling, from $95/mo with unlimited users. The value leader for teams that also want Perplexity and Google AI Overviews in the same view.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 84 | 30 | 25.2 |
| Evidence & accuracy | 86 | 25 | 21.5 |
| Value for money | 90 | 20 | 18.0 |
| Support & docs | 82 | 15 | 12.3 |
| Transparency | 88 | 10 | 8.8 |
| Total | 100 | 85.8 |
Trade-off: no ChatGPT-only discount tier; you pay for the multi-engine view.
Otterly.AI — 82/100
Otterly.AI (otterly.ai) tracks ChatGPT among six engines: Lite $29/mo, Standard $189/mo, Premium $489/mo, 14-day free trial. Cheapest credible start.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 80 | 30 | 24.0 |
| Evidence & accuracy | 80 | 25 | 20.0 |
| Value for money | 88 | 20 | 17.6 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 90 | 10 | 9.0 |
| Total | 100 | 82.6 |
Trade-off: 15-prompt Lite cap is sampling-only.
Semrush — 81/100
Semrush’s AI Visibility Toolkit ($99/mo add-on) tracks ChatGPT next to the keyword and content stack. Best if you already run Semrush; Enterprise AIO is a separate quote.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 82 | 30 | 24.6 |
| Evidence & accuracy | 84 | 25 | 21.0 |
| Value for money | 80 | 20 | 16.0 |
| Support & docs | 88 | 15 | 13.2 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 82.6 |
Trade-off: assumes a base Semrush subscription; weak as a standalone ChatGPT tracker.
AthenaHQ — 79/100
AthenaHQ (athenahq.ai) tracks ChatGPT among eight platforms on credits: Self-Serve $295/mo (3,600 credits, one country), Enterprise from $2,000+.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 82 | 30 | 24.6 |
| Evidence & accuracy | 80 | 25 | 20.0 |
| Value for money | 72 | 20 | 14.4 |
| Support & docs | 80 | 15 | 12.0 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 78.8 |
Trade-off: credit burn is unpredictable for high-frequency ChatGPT sampling.
Scrunch AI — 74/100
Scrunch AI (scrunch.com) tracks ChatGPT for agencies/enterprises with a Core tier near $300/mo and no free trial. Strong multi-brand monitoring.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 78 | 30 | 23.4 |
| Evidence & accuracy | 76 | 25 | 19.0 |
| Value for money | 66 | 20 | 13.2 |
| Support & docs | 74 | 15 | 11.1 |
| Transparency | 70 | 10 | 7.0 |
| Total | 100 | 73.7 |
Trade-off: no trial plus $300 floor makes evaluation costly.
Rank Prompt — 73/100
Rank Prompt (rankprompt.com) tracks ChatGPT among six platforms on credits: Starter $29/mo (150 credits), Pro $89/mo, Agency $149/mo, 7-day trial.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 74 | 30 | 22.2 |
| Evidence & accuracy | 72 | 25 | 18.0 |
| Value for money | 84 | 20 | 16.8 |
| Support & docs | 74 | 15 | 11.1 |
| Transparency | 84 | 10 | 8.4 |
| Total | 100 | 76.5 |
Trade-off: credits limit high-frequency ChatGPT sampling; depth trails the leaders.
Knowatoa — 72/100
Knowatoa (rankability.com review) tracks ChatGPT among seven platforms with a commercial-query focus. Starter $59/mo (30 questions), Growth $199/mo, Enterprise $499/mo.
| Criterion | Score | Weight | Contribution |
|---|---|---|---|
| ChatGPT coverage & sampling | 74 | 30 | 22.2 |
| Evidence & accuracy | 72 | 25 | 18.0 |
| Value for money | 78 | 20 | 15.6 |
| Support & docs | 72 | 15 | 10.8 |
| Transparency | 78 | 10 | 7.8 |
| Total | 100 | 74.4 |
Trade-off: tight question caps; best for commercial-intent ChatGPT spot-checks.
How to re-weight
- ChatGPT-only, budget-led (Value 40). Profound’s $99 Starter or Otterly.AI Lite leads.
- Accuracy-first (Evidence 35). Profound and Peec AI extend their lead.
If your weights reproduce this order, the rubric fits your job. If not, recompute and buy to your column.
Verification
- Profound — tryprofound.com; ChatGPT-only Starter confirmed via rankability.com review.
- Peec AI — peec.ai/pricing.
- Otterly.AI — otterly.ai/pricing.
- Semrush — semrush.com/kb/1493-ai-visibility-toolkit.
- AthenaHQ — athenahq.ai/plans.
- Scrunch AI — scrunch.com/pricing.
- Rank Prompt — rankprompt.com/pricing.
- Knowatoa — pricing via rankability.com.
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Frequently asked questions
- What is a ChatGPT visibility tool?
- It tracks how your brand appears in ChatGPT answers — whether it is named, recommended, cited with a link via ChatGPT's web browsing, and how often versus competitors. The best tools sample ChatGPT the way real users see it and report mention rate, share of voice, sentiment and the prompts that surface you.
- Which ChatGPT visibility tool is best in 2026?
- Profound (88/100) for the deepest ChatGPT data — notably, its $99 Starter plan monitors ChatGPT exclusively, so it is a focused on-ramp if ChatGPT is your only concern. Peec AI (85) is the best value at $95/mo; Otterly.AI (82) is the cheapest start with a free trial.
- How much does ChatGPT visibility tracking cost?
- From $29/mo (Otterly.AI Lite) to $399/mo (Profound's multi-engine tier). Profound's ChatGPT-only Starter is $99/mo. Peec AI is $95/mo, Otterly.AI Standard $189/mo, Rank Prompt from $29/mo. Every multi-engine tracker we ranked includes ChatGPT.
- Does ChatGPT cite sources I can track?
- When ChatGPT uses web browsing it returns linked citations, which trackers capture alongside plain prose mentions. Not every answer browses, so good tools report both the mention rate (named anywhere) and the citation rate (cited with a link).
- How was this ranking weighted?
- A 100-point rubric: ChatGPT coverage & sampling 30, Evidence & accuracy 25, Value for money 20, Support & docs 15, Transparency 10. Sampling quality on ChatGPT specifically carries the most weight because that is the surface being measured.